NOMINATIONS

About EIMA | Selection Process | Nominations | Collegiate Excellence

Nominees for the Excellence in Marketing Awards should meet the following qualifications:

• The nominee must be a Bay Area enterprise, organization, or individual and should have its headquarters within a 50 mile radius of San Francisco
• Companies nominated for specific marketing initiatives will have had these initiatives in the field in during the previous calendar year. No candidates will be considered whose origins for the nominated initiatives originated more than 24 months before the ceremony.
• Nominees may be public or private companies

FAQs about the Nomination Process:

1. Who can submit a nomination?
   Anyone in the business community can nominate a company for an EIMA award. So nominate your company, your client, or your colleagues.
2. Is there a fee for submitting nominations?
   There is currently no fee for nominee submissions.

Excellence in Marketing Award categories

Large Company Award Description

This award is presented to a Bay area company with 250 or more employees whose recent marketing campaign is an inspiration to other marketing professionals. This company, through its judicious use of all available resources, will exemplify and enlighten us as to what great marketing can achieve in terms of enduring brand presence, customer loyalty and satisfaction, market penetration, growth, and ROI. The company's marketing campaign will have captured the attention of its target audience, as well as its peers, and delivered a message that not only accurately reflects the company strategy, but also establishes a customer expectation that the company is able to meet or exceed.

Small Company Award Description

This award is presented to a Bay area company with fewer then 250 employees whose recent marketing campaign has generated exceptional results with a far-reaching impact, despite having had limited access to resources. This company will have demonstrated dexterity in prioritizing tasks and discriminately allocating resources. It may have shown ingenuity in assessing and interpreting market and consumer data, proven adept at utilizing technology and/or strategic partnerships to overcome obstacles, or exhibited flexibility and adroitness in responding to changing market/consumer trends and demands. The company may have carved out a niche "under the radar screen" of competitors through satisfying a market demand that was either neglected by or dismissed as a relatively unprofitable opportunity for incumbents whose growth needs require large markets, allowing the company to subsequently emerge as a leader/future leader in its category.

Non-Profit Award Description

This award is presented to a Bay area non-profit organization that has employed a successful marketing campaign in creating greater awareness of its mission and which consequently enabled the organization to achieve milestones in pursuit of its stated goals. This organization will set an example for other non-profits by reflecting the marketing strategies of successful businesses and will be a model in areas such as fundraising, attracting and retaining productive and dedicated employees and volunteers, generating awareness of its overall mission, leveraging or overcoming political sentiments or social attitudes towards its mission, and engaging the greater community and/or its target audience.

Collegiate Excellence Awards

In addition, in 2004 the SFAMA began awarding the Collegiate Excellence Awards (CEA). Each year, the SFAMA will award three students for research essays they have submitted in analysis of EIMA nominees. Local schools currently participating in this award include:

• The University of San Francisco (USF)
• Golden Gate University (GGU)
• San Francisco State University (SFSU)

CEA Awards include a certificate of achievement, recognition at the EIMA event and in SFAMA communications and a cash award. This cash award is funded primarily by funds received from the EIMA Silent Auction occurring the night of the event.

Volunteer Award

The chapter also may chose to recognize deserving chapter volunteers by awarding them the Joie B. Hubbert Award honoring a board member who served the chapter selflessly for many years.