San Francisco American Marketing Association

Word of Mouth Marketing

Word of Mouth Marketing: Get People Talking About You

REGISTER ONLINE

You need passionate fans to promote your product, company, and cause. But what exactly should you do to generate ethical, red-hot word of mouth? WOM guru Andy Sernovitz will share specific strategies to engage with consumers and generate positive word of mouth. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get practical here: Who to hire, where to start, and how to make it successful. You'll be using what you learn the very next day.

• Finding the right people to talk about you (influencers and evangelists)
• Giving them something to talk about (viral email, samples, buzz, and more)
• Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
• Participating in the conversation
• Tracking and measuring results

Thursday, June 26th
6:00 - 7:00 Registration and Networking
7:00 - 8:00 Program with Q&A

Location:
Hilton San Francisco Financial District
750 Kearny St (Between Washington and Clay)
San Francisco, CA, 94108
415-433-6600

Cost:
$35 members; $50 non-members
$20 student-members; $30 student-non-members
($10 additional for on-site registration)

Hors d'oeuvre, coffee, tea and dessert, cash bar provided

Speaker's Biography:

Andy Sernovitz is author of "Word of Mouth Marketing: How Smart Companies Get People Talking". He is President Emeritus of the Word of Mouth Marketing Association, teaches word of mouth marketing at Northwestern University, and is CEO of GasPedal. An 18-year veteran of the interactive marketing business, Andy has spent years helping the biggest brands and hundreds of entrepreneurs learn how to do better marketing. He taught entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. His wonderful blog is called "Damn, I Wish I Thought of That."

For questions about this event, contact:

SFAMA VP of Meetings John Hoffman:
(415) 773-0388 x314