Jim McCann, CEO of 1800Flowers.com, on "Hidden in Plain Sight"
Join 1800Flowers.com CEO Jim McCann and Vivaldi Partners CEO Erich Joachimsthaler as they discuss Erich's bestselling book, "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy." In the book, Erich explains how companies often miss obvious marketing opportunities.
Jim and Erich will introduce you to the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies like 1800Flowers.com generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.
Jim McCann
Founder and CEO
1800Flowers.com
Erich Joachimsthaler
Founder and Chief Executive
Vivaldi Partners
Location:
Hilton San Francisco Financial District
750 Kearny St
(Between Washington and Clay)
San Francisco, CA, 94108
415-433-6600
Date and Time:
Thursday, Nov. 15th
6:00pm - 7:00pm Registration and Networking
7:00pm -8:00pm Program and Q and A
Cost:
$35 members
$50 non-members
$20 student-members
$30 student-non-members
($10 additional for on-site registration)
Hors d'oeuvre, coffee, tea and desert, cash bar provided
Jim McCann
Founder and CEO
1800Flowers.com
Jim McCann likes to make things grow. Just as he built an international business, with nearly $1 billion in sales, from a single Manhattan flower shop, McCann, CEO of 1-800-FLOWERS has helped expand the definition of retailing while positioning his company as one of the world’s leading gift retailers.
Recognizing the enormous potential in providing on-the-go consumers with quality, gift-giving opportunities, McCann pushed traditional boundaries to create not just one, but several access channels. Today, 1-800-FLOWERS.COM customers can send a wide variety of floral products and other thoughtful gifts around the block or around the world by clicking a mouse on a PC, walking into one of its stores, or by dialing a 1-800-number. As his business grew, McCann pioneered its entry into other retail access channels—going online in 1991 and becoming the first merchant of any kind on AOL in 1994.
McCann attributes much of his success to the training he received in his first job—in the social services. At St. John’s Home for Boys in Rockaway, New York, McCann recalls, he had to help underprivileged young men learn how to overcome the scourge of poverty, drugs and despair. His experiences greatly influenced his management style.
Using a thorough understanding of his customer base and market, he focused on creating a reliable brand name and instilling a sense of trust and convenience in an industry that had previously had no leader.
Erich Joachimsthaler
Founder and Chief Executive
Vivaldi Partners
Erich Joachimsthaler is the Founder of Vivaldi Partners, an innovation strategy and marketing firm with headquarters in New York City and offices in Munich, Düsseldorf, London, Zurich, Amsterdam, Hamburg and Buenos Aires. Erich founded Vivaldi Partners at the end of 1999. Today, the firm focuses on developing breakthrough innovation, growth and marketing strategies for its clients by leveraging its expertise in brands, new products, and deep consumer insights drawing on expertise in four primary areas: strategy, marketing, branding and innovation.
During the course of the last 20 years, Dr. Joachimsthaler has held faculty positions at the University of Southern California, Institutes Estudios Superiores de la Empresa (IESE) in Barcelona, Spain and The Darden School, University of Virginia. In the year 2004-2005, he has received invitations to speak or guest lecture at the following business schools: Harvard Business School, Insead, London Business School, University of Toronto, Duke University and Helsinki Institute of Technology. During 2005 – 2006, he serves as Visiting Professor at IESE’s prestigious European executive program in Munich and Barcelona, among the top five executive programs in the world according to the Financial Times 2006 survey. Between 1989 and 1999, Dr. Joachimsthaler founded and managed two strategic marketing consulting companies.
In his career, Erich has published nearly 60 articles in such respected academic journals as the Journal of Marketing Research, Journal of Marketing, Journal Consumer Research, and Sloan Management Review. Centered on marketing issues, this research has addresses these issues from a quantitative and methodological as well as strategic and marketing perspectives. Since the early 1990s, Erich’s research has focused on branding and marketing issues. With his partner, David A. Aaker, he has written numerous articles and award-winning best practice cases.
In addition, Dr. Joachimsthaler’s articles on branding have been published in the Harvard Business Review (“Brand Building without Advertising;” November-December 1997). Global Brand Leadership – Not Global Brands (November-December 1999). The 1997 article in the Harvard Business Review has been one of the best-selling marketing articles. Since the early 2000, Dr. Joachimsthaler contributed on the average five articles per years in major journals
SFAMA Contact:
Speaker engagement opportunities, door prize donations and information on monthly meetings
John Hoffman, VP of Meetings, 415-773-0388 x318,
jhoffman@zerodivide.org