Super-Flexible Marketing Teams
Early Registration ends Tuesday, October 16
Business enterprises are radically overhauling their core practices in the post-digital era. Marketing organizations must become super-flexible, in order to thrive -- or at least survive -- in volatile environments. Super-flexibility refers to the ability to be agile and versatile, like an entrepreneurial company, coupled with the capacity to remain robust and resilient, much like an established enterprise. Super-flexible marketing teams move swiftly, manage for the moment and ride successive waves of technological innovation, while providing a few enduring anchors of stability and cohesion.
Join us for an enlightening discussion, as we discover how to build Super-Flexible marketing teams with UC Berkeley Professor Dr. Homa Bahrami, co-author of "Super-Flexibility for Knowledge Enterprises," David Roman, VP of Worldwide Communications, HP's Personal Systems Group and Brian Gentile, EVP and CMO, Informatica.
Location:
Hilton San Francisco Financial District
750 Kearny St
(Between Washington and Clay)
San Francisco, CA, 94108
415-433-6600
Date and Time:
Thursday, Oct. 18th
6:00pm - 7:00pm Registration and Networking
7:00pm -8:00pm Program and Q and A
Cost:
$35 members
$50 non-members
$20 student-members
$30 student-non-members
($10 additional for on-site registration)
Hors d'oeuvre, coffee, tea and desert, cash bar provided
Our Panelists:
Dr. Homa Bahrami
Senior Lecturer, Organizational Behavior and Industrial Relations Group
Haas School of Business, UC Berkeley
David Roman
VP of Worldwide Communications
HP's Personal Systems Group
Brian Gentile
EVP and CMO
Informatica
Dr. Homa Bahrami
Senior Lecturer, Organizational Behavior and Industrial Relations Group
Haas School of Business, UC Berkeley
Professor Homa Bahrami is an international educator, speaker and author, specializing in global knowledge workers and knowledge-based enterprises. She is a Senior Lecturer at the Haas School of Business, UC Berkeley, where she has been on the faculty since 1986.
She is the faculty leader for the Berkeley-Columbia Executive MBA Program's “International Seminar,” and teaches her executive MBA elective on “International Business, organizational design, and super-flexibility” at the Haas School of Business. Homa serves on several advisory boards in Silicon Valley and Europe and is active in executive education, executive development, and executive coaching in the US, and Europe. She works with executive teams of global companies on complex re-organizations and M&A integrations, with Boards of technology companies on new governance challenges, and with HR and OD professionals on organizational effectiveness interventions.
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David Roman
VP of Worldwide Communications, Personal Systems Group
HP
David Roman is vice president of worldwide marketing communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services.
Prior to joining HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.
David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
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Brian Gentile
EVP and CMO
Informatica
Brian Gentile is responsible for Informatica's voice to the market which includes corporate, product, partner, and field marketing. He joins Informatica with a long track record of leading world-class teams and marketing industry-leading enterprise software products worldwide.
Most recently, Brian was senior vice president and Chief Marketing Officer at Aspect Communications, a contact center systems vendor. Before joining Aspect, he was executive vice president and Chief Marketing Officer at Brio Software, a business intelligence vendor. He also served as vice president of global marketing at Ariba, a B2B commerce and spend management solutions vendor. Additionally, Mr. Gentile held two executive positions at Sun Microsystems. He led Sun's Developer Relations division, creating the Sun Developer Connection program, which became the industry's largest developer community with 2 million members. Brian also spent nearly nine years at Apple Computer in a variety of sales and technical marketing assignments.
He holds an M.B.A. from Arizona State University and a B.S. in business administration degree from the University of Arizona.
SFAMA Contact:
Speaker engagement opportunities, door prize donations and information on monthly meetings
John Hoffman, VP of Meetings, 415-773-0388 x318,
jhoffman@zerodivide.org