San Francisco American Marketing Association

Special Event: Super Bowl XLII - Buzz or Bust

It has become an annual SFAMA tradition.  Each year, our crack panel of advertising and marketing experts explores what $2.7 million, 30-second spots made an impact on our national psyche.  We’ll look at the good, the bad and the ridiculously overpriced… and decide whether you can capitalize on any of the marketing trends to come out of this year’s Super Bowl ad blitz.

Thursday, February 7th
6:00 - 7:00 Registration and Networking
7:00 - 8:00 Program with Q&A

Location:
Hilton San Francisco Financial District
750 Kearny St (Between Washington and Clay)
San Francisco, CA, 94108
415-433-6600

Cost:
$35 members; $50 non-members
$20 student-members; $30 student-non-members
($10 additional for on-site registration - pre-registration closes February 5th)

Hors d'oeuvre, coffee, tea and desert, cash bar provided.

Audio / Visual services for this event are being provided by:

Special Guests: Jennifer and Brenna, Oakland Raiderettes

Our Panelists:

Bob Duncan
Executive Creative Director, Partner
Duncan/Channon

Before co-founding Duncan/Channon 17 years ago, Duncan served almost five years as a VP and creative director at FCB/Direct. At Duncan/Channon, he has served as CD and sometimes as writer on Hard Rock, Clos du Bois, Ruffino, Working Assets, the United States Postal Service and Heavenly, among other illustrious clients. Before that, Bob had a long career in journalism, including ten years writing about rock ‘n’ roll in such magazines as Rolling Stone, Life, and Creem, for which he was managing editor, and in several books, including The Noise (published by Houghton Mifflin). As a rock critic, he has interviewed: Bruce Springsteen, Freddie Mercury, Patti Smith, Ted Nugent, War, ZZ Top, Kraftwerk, and others he can’t remember. He has flown on a private jet with Keith Richards, jammed with Blue Oyster Cult, sung to Sammy Hagar (accapella) and Liza Minnelli, but not at the same time. He is married to the former rock photographer Roni Hoffman and father of two. Born in Sheboygan(!), he moved to New York as a kid, but has lived in San Francisco, where (conveniently enough) Duncan/Channon is headquartered, for more than 20 years. He doesn’t know shit about football.

Paul Venables
Founder
Venables, Bell and Partners

Paul Venables walked away from being Co-Creative Director, Associate Partner, and heir apparent of Goodby, Silverstein & Partners to open the doors of Venables Bell and Partners in 2001.  Clients that have since found their way through those doors include Microsoft, HBO, Barclays, Coca-Cola, Robert Mondavi Winery, Napster, the Montana Meth Project, and PG&E.  Odd hunks of metal have also made their way to the place, including Gold Lions, D&AD awards, One Show awards, Viral awards, Communication Arts awards, a ton of Addys, several Kelly finalists, five Effies for marketing effectiveness, and a bunch of other prizes.

Derek Leedy
Vice President, Account Director
MediaSmith

Derek Leedy has worked in media and marketing since 1995, having held management positions at both the agency and client side of the business.  As VP, Account Director at Mediasmith, he is responsible for overseeing internal team management and leading client strategy. This involves working with AMDs, Supervisors, and Planners to provide the architecture and implementation for successful campaigns that incorporate the most effective mix of traditional, digital and emerging media.   Additionally, he works on new business, creative and media integration, and participates in thought leadership through writing and speaking.  His clients have included Sega, Ask.com, Napster, Trend Micro and World Vision, giving him expertise on Entertainment, Consumer, B2B, and Non-profit accounts.  Derek’s work has garnered him industry recognition including being named an OMMA “Rising Star,” a Creative Media Award, and an Effie for Advertising Effectiveness.  He is a graduate of UC Berkeley.

Paula Storti
Managing Director
Worldwalk Media

Worldwalk Media founder Paula Storti weaves a philosophy of clean, elegant design through all aspects of her work. Internationally recognized for her ability to communicate with customers in a highly engaging, results-driven fashion, Paula's 14+ years of experience includes expertise in business development, strategy, marketing communications and multi-channel communications planning.

As managing director of Worldwalk Media, Paula represents the firm's local and international network. Under her direction, Worldwalk Media has developed into a force in global communications, bringing exemplary results to clients such as the Australian Taxation Office, FedEx, Google, Infowave Software Inc., Warner Bros. Entertainment, WAM!NET Inc. and Wells Fargo.

Dante Lombardi
Executive Vice President/Group Creative Director
McCann Erickson San Francisco

In 1997 Dante joined Goodby, Silverstein and Partners. As an ACD, he worked on Pepsi, Nike and hp. He did a lot of TV, some ground-breaking online, developed a taste for working on big global brands, bought a house and settled down. He had his second child, John.

Dante joined McCann Erickson in 2001, where he's a Creative Director on Microsoft, (A big global brand if there ever was one.), and Hotwire.com, a tiny brand if there ever was one. As is the order of the day, he's created scores of fully integrated, global campaigns. Some have even won awards.