2008 Finalists | Small Company category

Attack Marketing

Attack! Marketing is a brand communications agency that connects clients with their target audiences through meaningful and innovative marketing and promotional techniques.   Attack!’s national reputation is based on over seven years of excellence in promoting brands through events and non-traditional marketing.  The company employs fourteen experienced and dedicated professionals currently working out of offices in San Francisco, Los Angeles and Boulder. 

In 2007 Attack! completed nearly 500 projects for clients including Visa, Nestle, Verizon, DirecTV, Sketchers, Virgin and Airborne.  Working with Westin Hotels and Deutsch Inc., Attack! created an enormous, authentic, stone Zen garden in San Francisco’s Union Square.  The garden, comprised of over 50,000 pounds of gravel, bamboo and stone, drew massive attention to Westin, illustrating the serenity and relaxation of a Westin stay.  The garden was tended to by a Bay Area Zen master.  The event attracted significant consumer and media attention to the hotel. 

SportsMark

Founded in 1988, SportsMark has evolved into the premier global sports marketing, event management, and corporate hospitality company.  For this particular initiative for The Hartford, SportsMark began by developing a corporate sports marketing and media strategy that provided utility to all business units. We determined the NCAA was the ideal fit to meet our client’s objectives, based on a strategic evaluation of multi-tier objectives and target fit analytics.

SportsMark skillfully developed a negotiation strategy and terms, before leading the sponsorship negotiations process for The Hartford.  SportsMark then developed a multi-tiered activation platform around the NCAA partnership, leveraging both local and national assets to deliver a comprehensive program for customers and consumers.  SportsMark developed a high profile broker program around the NCAA Men’s Basketball Tournament and seven other NCAA Championship events. These events impacted over 5,000 customers in 25 markets, with NCAA Tournament advertising and branding reaching 100+ million impressions.

The Mahoney Company

Founded in 1986, The Mahoney Company is a Santa Clara based marketing and production firm that specializes in 1:1 Multi-Channel Communications.  Their flagship Bloom solution grows relationships through relevant marketing.  Campaigns evolve beyond the message of marketing, and become a live tool for closing sales.  It’s the only solution of its kind, delivering ROI better than any other 1:1 platform in the industry.

 Teaming up for a partner campaign with clients Intel, HP, and JDA Software, The Mahoney Company used the Bloom platform to deliver exceptional and quantifiable ROI.  The campaign has been a tremendous success and is currently being scaled for additional Intel partners Lenovo, Dell, and LANDesk software.

In addition to their technology clients, The Mahoney Company also has implemented marketing and training solutions for eBay, Virgin Mobile, Hilton Hotels, and Cadence.