Marketing Connections, SFAMA's bi-monthly newsletter, is one of our premier information sources for our members. Our goal is to deliver original, high-quality content that is relevant, practical, and educational.

Through Marketing Connections, we explore both fundamental and leading-edge marketing concepts. The newsletter provides information on local industry and career trends, supports members’ professional development, and fosters an exchange of ideas and information throughout the Bay Area marketing community.

We are always seeking timely, relevant articles and suggestions for future issues of Market Watch. Contact Tracey Matchett for editorial guidelines.

Past Articles and Newsletters (PDF format)

• Spring '08 Marketing Connections newsletter

  Cause-based marketing, The many faces of engagement, Superbowl Ad Review recap, EIMA save the date

• 2007 Fall Marketing Connections newsletter

  Featuring "Stir It Up" Blue Shield, "Engage - Activate - Measure" The SUGO Agency, "Yelp Secret Sauce", "Can Marketers Handle the Truth" and more!

• 2007 Summer Marketing Connections Newsletter

  Newsletter for Summer 2007 - EIMA 2007 winners - Safeway, Grey Advertising "After Too Many", Sun Microsystems, YouTube, and Sun Microsystems

• 2007 Winter Marketing Connections newsletter

  This edition's topics: It’s Not Easy Being Green, Conscious Consumerism, Social Sector Marketing Makeover, Taking Care of Our Own, Managing your Career

• 2006 Fall Marketing Connections Newsletter

  Includes: SFAMA turns 70!, The Taproot Foundation, Experiential Marketing, Multicultural marketing

• Making An Emotional Connection To Affect The Bottom-Line: Packaging Products Around Ideas

  - Nicolas Aparicio

• Managing Brand Value Strengthens

  - Judy Hopelain

• Borrowing From The Big Boys

  - Kirsten Osolind

• Finding Original Brand Themes: A New Way of Looking at the Role of the Strategist

  - Bruce Tait